AdWeek Write Up: MTV Movie Awards Promo

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Anna Kendrick Meets Amy Schumer, and Won't Soon Forget It, in MTV's New AdPromo for April's Movie Awards By Tim Nudd

MTV Movie Awards Promo

We know how much you love Anna Kendrick, so here she is in yet another commercial where she gets to be funny and charming—this time at Amy Schumer's expense.

Schumer is hosting the MTV Movie Awards in April, for which this serves as an early promo. Nothing too exciting happens, but it's entertaining nonetheless. If nothing else, Kendrick has shown time and again that she can make something out of nothing.

"It was great to work with such a variety of comedians and actors in the campaign," said the director, Kim Nguyen of Backyard, in a statement. "It's fun leading them into different directions and providing an environment where they are willing to take chances and bring something different to each take. That collaboration really opened up so many funny possibilities that our entire crew was holding back laughter take after take."

The MTV Movie Awards air on Sunday, April 12, at 8/7c.

CREDITS
Client: MTV  
SVP, Creative MTV: Amy Campbell
EVP, Marketing MTV: Tina Exarhos
Creative Director: Noah Phillips
Copywriters: Neil Casey, Kim Caramelle, Jessi Klein, Christine Nangle
Copywriter: Amy Schumer
Art Director: Lance Russoff
Production Companies: Backyard; Outer Borough
Director: Kim Nguyen
Executive Producer: Kris Walter
Line Producer: Janie Brown Kelly
Directors of Photography: Aaron Phillips, Joe Arcidiacono
Editing: Cosmo Street; Great City Productions
Editor: Tiffany Burchard